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Natural ingredients that heal your skin and reveal your inner glow

Your skin deserves the best care, free from harmful chemicals. We use herbs, botanicals, and sustainably sourced ingredients to create effective, safe, and clean products for your natural skincare needs.

Cruelty Free

Women Owned

Hand Crafted

Plant Powered

Sustainably sourced

High Performance

Formulated to heal your skin, not hide it

Healthy, luminous skin is an essential element to boost confidence and self-love. Saying goodbye to redness, inflammation, sun-damaged, and acne-prone skin means saying hello to your truest self, most radiant self. We’re here to help transform your skin and let your unique beauty shine through.

Feel beautiful and confident at any age

We champion “pro-aging” instead of “anti-aging.” Our philosophy is grounded in the belief that aging can be a beautiful and empowering journey. Instead of trying to turn back the clock, our products will help fortify and nourish your skin so you can feel confident and beautiful in your naked skin at every age.

Handcrafted in small batches

All of our products are created by hand in small batches in our Sacramento, California studio so we can ensure quality throughout each step of the process.

Sustainable and locally sourced

Our core ethos is to source as locally, organically, ethically, and as potent as possible. We have been fortunate to have found many small herb farms throughout the US—even some right here in Sacramento—that we partner with and who share this philosophy.

Good products that are better for the planet

We are incredibly intentional in making efforts to reduce our plastic footprint. We pack our retail orders with unbleached, recyclable kraft paper, corrugated cardboard padding, biodegradable packing peanuts, water-activated paper shipping tape, and eco-printed thank you cards. 

Our sprayers contain about 60% less plastic than other conventical pumps and the mask sample envelopes are 100% biodegradable. (Even the labels!) 

Outer cartons are used to protect the oils from light and allow us to eliminate plastic shrink wrap. 

The push up tubes we use are 100% cardboard with a food-grade wax lining and no plastic laminate on the outside.

Our wholesale orders are packed mostly with materials and boxes from supply orders.

Shop With a Clear Conscience

Who we are

Back in 2013, our founder, Leyna Allred, stumbled upon the captivating world of herbs and botanicals, unveiling the harsh reality of the beauty industry's toxicity. From that revelation, URB APOTHECARY (pronounced "herb") emerged as a passion project that's since blossomed into Leyna's vision for infusing the power of plants into daily beauty and grooming rituals, rekindling connection with innate beauty, creating a business that’s kinder to the planet.And even though the business has grown and flourished over the last decade, we are proud to be a small team of women, handling production, shipping, admin, and everything else in between.

Shop Team Favorites



3 colors

Foothill Flora Bandana

3 colors

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