MEET THE FOUNDER

Natural ingredients that heal your skin and reveal your inner glow

Your skin deserves the best care, free from harmful chemicals. We use herbs, botanicals, and sustainably sourced ingredients to create effective, safe, and clean products for your natural skincare needs.

Cruelty Free

Women Owned

Hand Crafted

Plant Powered

Sustainably sourced

High Performance

Formulated to heal your skin, not hide it

Healthy, luminous skin is an essential element to boost confidence and self-love. Saying goodbye to redness, inflammation, sun-damaged, and acne-prone skin means saying hello to your truest self, most radiant self. We’re here to help transform your skin and let your unique beauty shine through.

Shop All

Feel beautiful and confident at any age

We champion “pro-aging” instead of “anti-aging.” Our philosophy is grounded in the belief that aging can be a beautiful and empowering journey. Instead of trying to turn back the clock, our products will help fortify and nourish your skin so you can feel confident and beautiful in your naked skin at every age.

Shop Skincare

Handcrafted in small batches

All of our products are created by hand in small batches in our Sacramento, California studio so we can ensure quality throughout each step of the process.

Good products that are better for the planet

We are incredibly intentional in making efforts to reduce our plastic footprint. We pack our retail orders with unbleached, recyclable kraft paper, corrugated cardboard padding, biodegradable packing peanuts, water-activated paper shipping tape, and eco-printed thank you cards.

Our sprayers contain about 60% less plastic than other conventical pumps and the mask sample envelopes are 100% biodegradable. (Even the labels!)

Outer cartons are used to protect the oils from light and allow us to eliminate plastic shrink wrap.

The push up tubes we use are 100% cardboard with a food-grade wax lining and no plastic laminate on the outside.

Our wholesale orders are packed mostly with materials and boxes from supply orders.

Shop With a Clear Conscience

Shop All Products

Who we are

Back in 2013, our founder, Leyna Allred, discovered the transformative world of herbs and botanicals, opening her eyes to the harsh realities of the beauty industry's toxicity. That awakening led to the birth of URB APOTHECARY (pronounced "herb")—a passion project that has since flourished into an artisan skincare brand dedicated to infusing plant power into daily beauty and grooming rituals.

With every formulation, we strive to rekindle a connection to nature, celebrate innate beauty, and build a business that’s gentler on the planet. A decade later, while we've grown, we remain a small but mighty team of women, handcrafting every product, handling shipping, admin, and everything in between—because integrity, sustainability, and the power of plants are at the heart of everything we do.

Gressa, Leyna, Rae